Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms

MASTER online marketing on Meta, Pinterest, Instagram, YouTube, Facebook, Google and more ad platforms! Coursenvy

VIDEOS

2 APRIL 2024

6 MONTHS

150+ Hours of recorded content

70+ Hours of Live Learning

130+ Projects & Assignments

No Marketing Experience Needed

Apply Now

What you'll learn

Apply Now
  • What is Social Media Marketing (SMM) and why it matters
  • The role of social media in the modern digital marketing landscape
  • Overview of major social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, and more
  • The importance of social listening and brand awareness
  • How to create a tailored social media strategy
  • Setting goals for brand visibility, engagement, and conversion
  • Identifying and understanding your audience
  • Creating a social media calendar and planning content
  • Competitor analysis and how to differentiate your brand
  • Step-by-Step Guide:
    • Using Google Keyword Planner to find keywords
    • Filtering by location and language
  • Identifying User Intent:
    • Navigational, Informational, Transactional
  • Creating a Keyword List:
    • Organizing keywords by theme and relevance
    • Identifying primary, secondary, and LSI keywords
  • Introduction to SEO Tools:
    • What are SEO tools and why do we use them?
    • Free vs. Paid SEO tools
  • Google Analytics:
    • Overview and setup
    • Understanding metrics like sessions, bounce rate, and conversion tracking
  • SEMrush:
    • Conducting a site audit
    • Backlink analysis and keyword gap analysis
  • Ahrefs:
    • Domain authority and backlink profile
    • Keyword explorer and competitive research
  • Setting Up Google Search Console:
    • Adding and verifying a site
    • Connecting GSC with Google Analytics
  • Monitoring Search Performance:
    • Understanding performance reports (Impressions, Clicks, CTR, and average position)
  • Indexing and Crawling:
    • How Google indexes pages
    • How to submit a sitemap
    • Checking and fixing crawl errors
  • Mobile Usability Reports:
    • How to check mobile-friendliness
    • Resolving mobile usability issues
  • Rich Results & Structured Data:
    • Implementing and testing structured data
    • Understanding rich snippets and their impact on SEO
  • Core Web Vitals:
    • Analyzing page speed and user experience (LCP, FID, CLS)
  • Analyzing Search Performance:
    • Using search analytics to filter data (e.g., by page, country, device)
    • Reviewing keywords that drive traffic
  • Fixing Indexing Issues:
    • Resolving ‘noindex’ issues or pages that are not being indexed
    • Requesting re-indexing of pages
  • Using URL Inspection Tool:
    • Checking the current index status of any URL
    • Testing for live URLs and reviewing mobile usability
  • How to grow your followers organically
  • Tips for engaging with your audience in real-time
  • Building a community around your brand
  • Managing social media interactions: DMs, comments, and feedback
  • Encouraging user-generated content (UGC) to build brand loyalty
  • Keeping up with social media trends and algorithm changes
  • Social media trends in video marketing, live streaming, and AR/VR
  • Influencer marketing strategies
  • Integrating social media with other digital marketing efforts

Frequently asked questions

What is the Social Media Marketing course about?

This course teaches you how to use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to grow your business or personal brand. You’ll learn strategies for content creation, audience engagement, paid advertising, and performance tracking.

Do I need prior experience in social media marketing to take this course?

No prior experience is necessary. This course covers everything from the basics of social media marketing to more advanced topics like paid advertising and analytics.

What happens if I can't attend the live sessions?

We’ve designed our Digital Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.

Which social media platforms are covered in this course?

We cover the following major platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • TikTok
  • YouTube
  • Pinterest (optional module based on industry relevance)
What tools will I learn to use?

You will be introduced to a variety of tools and platforms used in social media marketing, including:

  • Facebook Insights, Instagram Analytics
  • Social media management tools like Hootsuite and Buffer
  • Content creation tools like Canva and Adobe Spark

 

How long will it take to complete the course?

The course is designed to be flexible. On average, it can be completed within 4-6 weeks if you dedicate a few hours per week. However, you can move at your own pace and revisit lessons as needed.

Will I receive a certificate after completing the course?

Yes, upon successfully completing the course, you will receive a certificate that you can add to your resume or LinkedIn profile to showcase your skills in social media marketing.